Advertising and affiliate disclosure

How IVF Directory is funded and why advertising never influences listings or rankings.

Last reviewed: October 2026

IVF Directory is free for visitors. To cover hosting, data and maintenance costs, the site earns revenue in the following ways.

Display advertising

We show ads served by Google AdSense. Google and its partners may use cookies or similar technologies to personalise ads, subject to your consent where required by law (see our cookie policy). Ads are served automatically by Google; we do not select advertisers by name and we do not endorse advertised products or services.

Advertising is always separate from editorial content. Advertisers cannot buy a listing, a better position, or a change in any description or guide.

We do not currently run affiliate links on clinic listings. If that changes, affiliate links will be labelled and will never influence which clinics are listed or how they rank.

A city page may show a box labelled Featured. Those slots are optional paid placements. They sit above the directory list and do not change the organic ranking described in our methodology. Organic lists, “top picks” and guides cannot be bought. If no Featured box is visible, no paid placement is active on that page.

We do not publish paid reviews. Other sponsored formats, if added later, will be labelled and kept apart from organic ranking.

Medical disclaimer. IVF Directory is an information service. It does not provide medical advice, diagnosis or treatment, and a listing is not a recommendation or endorsement of any clinic. Ratings are patient-submitted opinions on public platforms and are not a measure of clinical quality or success rates. Always discuss fertility treatment with a qualified doctor and verify a clinic’s authorisation with the competent health authority.

Questions

If you think an ad is inappropriate, you can report it through the controls on the ad itself, or tell us through the contact form.